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IN THIS ISSUE:
1)  Hot Trend, Hot Program & No-Cost Download
2)  10 Reasons Why Multi-Media Will Rule Online
3)  Streaming Audio Made Easy - Subscriber-Only Special
4)  FR-EE MARKETING TOOLS
5)  Turn Features Into Benefits

OIO NEXT ISSUE DUE OUT ON OR ABOUT:
      4-15-04
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NEWS & VIEWS from the editor
by Doug West

Hello  and welcome to OIO.  I hope that things are going GREAT in your ebiz. Let me tell you about a few of the things we are working on and what you can expect to find in this issue to help build your online income. Fist off, have you taken a look at our latest project at www.lifelineadguide.com? If not, you should do that as soon as possible. We have added a LOT of extras to the package in the last 24 hours, so the price will be going up soon. We are also working on some Great software for tracking your ads, and that will soon be added to the package at lifelineadguide.com. The software will also be offered as a stand alone product for $47 to $67 on it's own web site.  NOW is the time to get your Life Line Guide and secure your copy of this new software as it becomes available. If you get a copy of the ad guide now, you will automatically receive a copy of the software just as soon as it is ready. In the mean time we have added a nice little script for split testing your ads, and several other items to help you in your online marketing offers. Be sure to check it out now at:  http://lifelineadguide.com Next we have a HOT trend, and a HOT program that we would like to tell you about.  HOT TREND For the trend I am referring to, don't miss the article following this column by Jim Edwards. Jim spells out his Top 10 reasons why multi-media products and web sites are going to be the BIG hit this year and into the future. With that in mind, remember that the Lifeline Guide mentioned above is a multi-media product complete with audio clips.  As soon as you order your copy, you will be first on our list to find out about the affiliate program we have for this Needed Hot Product. We want you to be a satisfied user of the kit, and then we will show you how to add the offer to anything else you may be doing for a great additional income. You will earn 50% for each kit purchased by your referrals. With the price soon to go up to $97 for the quick-selling system, you will earn nearly $50 for each sale. How many of those do you need for a nice week? If you would really like to cash in on the multi-media trend without developing your own products, you should consider joining us in OIO PRO and/or our optional Audio-Video training program. You will get the rights to many hot new products, and you can earn $200 bonuses checks paid daily. To read more about this feature of our affiliate program see: http://oiopro.com/cash/kosoma/200daily.shtml HOT PROGRAM You may know of Ian "the Guru Marketer" Herculson. Perhaps you have heard of his  new Smart Subscriber program? Ian has been full time on the net for several years and is an interesting guy. His products and services are normally first class, and this one should be a winner for him as well. We are really impressed with his new program, and alerted our OIO PRO members to this last week. The program (much like OIO PRO does) helps you create several income streams by promoting just the one system. You are also building an opt-in list that Ian will mail offers to weekly for you. Ian stays in tune with great affiliate programs and products, and adds them to the list as needed to bring  you the most income from your list. If you would like to learn more about Ian's program Click Here. The thing seems to be picking up momentum, and you can get a free trial here: theGuruMarketer.com.  Protect Your Affiliate Links Just for our readers, we wanted to give you a copy of a simple software product that we purchased the rights to. This tool will help you protect ANY affiliate links that you might use to promote affiliate-type products online. Don't let anyone steal your affiliate commissions, download your copy Now at:  Get Your Copy Here If you do a lot of affiliate marketing, you might want to get the complete Clickbank Tool kit mentioned in the Affiliate Protector guide (download above). Then  you will be able to provide your affiliates with this simple amazing tool. If you want to put an affiliate program together for your own info or software product, Clickbank is a nice option for you that does not take too long to set up. Tentative Special Call This Thursday Want a nice 3 day 2 night vacation on us? If so, you won't want to miss our next Special info training call which is tentatively set for this Thursday eve (March 11th). Just for listening we will send you a certificate for the vacation. We will email all our subscribers more complete details as soon as we have a time set. I guarantee you it will be worth your time to be on the call. These vacation getaway packs are really nice!  I hope you enjoy this issue of OIO. Doug West Editor  Kosoma Publishing  We will see ya next time  in OIO. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-    10 Reasons Why Multi-Media Will        Explode Online This Year              - by Jim Edwards © 2004 Jim Edwards - All Rights reserved     http://www.thenetreporter.com -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Can you hear it? Turn up you computer's speaker volume and take a good listen.  What you hear is the next big wave sweeping the Internet and it's called "Multi-Media!"  Everyone from big corporations to small "mom and pop" websites have started using  sound and video to create projects and deliver their messages, even to people on slow dial-up connections.  Here's my take on the top 10 reasons why 2004 is the year multi-media takes over the Web. #10 More "Sticky" Value: "Sticky," a phrase that pervaded the go-go online world of the late 1990's. "Sticky" describes the ability of a site to keep customers at the site longer by engaging them with content.  Audio and video make it much easier to create a "sticky" site. #9 Cheap CD Burners: The fact that virtually anyone can burn a CD and sell or share it makes the distribution of multi-media content a breeze.  Small businesses can create limited quantities of high- value products and allow consumers to access huge amounts of data for less than the cost of a can of soda. #8 People Learn Faster & Remember More: The U.S. Military reported that audio-visual training increases learning and retention rates by up to 80% over written manuals.  Bottom Line: This means people learn new information faster and can put it to better use more quickly. #7 FAST Reaction To Change: With basic computer equipment, a good microphone, and some easy-to-use software, virtually anyone can create information packages in a few days and publish them on CD or the Web the same day.  This allows companies and individuals to profitably fill micro-niche needs in markets they could not otherwise touch. #6 CHEAP Bandwidth: Website hosting rates cheaper than ever.  You can now transmit vast amounts of data over the Internet for pennies compared to just a year ago. #5 EZ-To-Use Software: Just a year ago you needed specialized training, special servers, and a significant budget to put even the most basic audio and video content up on the Web.  Now, if you know how to click a mouse and understand what "record" and "stop" mean, you can create excellent content and host it virtually anywhere. #4 Customers Crave More "Meaty" Content: People want better, more useful information.  Audio and video enables you to convey larger amounts of information more quickly than text. #3 Better, Faster, Cheaper Computers: A good $399 computer is now a reality.  This means that not only can small companies produce good multi-media content, but it also means consumers on the receiving end of that content possess the computing power to use it. #2 Streaming MP3 Audio: You can now stream very good quality, clear audio across the web to dial-up Internet users - even on slow connections.  Offering audio from a website opens up distribution possibilities that remind us of the glory days of radio.  #1 Widespread Use Of Flash Video: Flash Video, the most important multi-media development of recent online history, makes it possible to stream and transmit huge amounts of data using video, pictures, and sound to virtually every computer (Mac or PC), even on dial up connections.  -=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=- Need MORE TRAFFIC to your website or affiliate links? "Turn Words Into Traffic" reveals the secrets for driving Thousands of NEW visitors to your website or affiliate links... without spending a dime on advertising! Click Here> http://kosoma.com/wordstotraffic.htm -=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=- Feel Free To Use The Above Article in Your Own Publication just as long as the article And the resource box at the end of the article remain unchanged. Thanks Kosoma Publishing

Here is another great article on Multi-Media, and a downloadable gift to our subscribers ==================================== Streaming Audio Made Easy Internet streaming audio is the most prevalent form of multimedia on the Internet today according to Creative, one of the leading companies in the sound hardware field. Over the last few years, streaming audio has moved from being a curiosity to a business strategy that is adopted by many media organizations. Streaming Audio has always been available to the big corporate sites and techies. Now every one can use simple software to produce their own streaming audio from a web site. Marketers and business people have always known that a well-placed audio stream can increase sales and signups to their products and services. The problem has always been that the average person could not afford the high cost of special servers or programmers to be able to use this technology. There have been a number of products around that provide streaming audio however as they have grown and developed so have the plugins required for listening to the streaming files. With the new software available today anyone can add audio to their web sites without the need for any large plugins and complicated software. Simply add your audio file and choose a component to activate the stream and click go. These programs output all the necessary files, which you can then use to embed in your web pages with a quick copy and paste. The web visitor can simply click and listen, even over a standard 56K modem. So now that you're considering adding the sweet sound of audio  to your site, where might you want to use it? Depending on your website's content and theme, there are a variety of ways to incorporate your audio into it. For example: You might place a welcome message on your front page, summarizing your site's highlights, informing visitors of what they'll find, and thanking them for stopping by. If you have an "about us" page on your site, you might want to record a brief message to accompany your background info. This will help people feel as if they're actually meeting you. Since testimonials are a great enhancement to any site imagine if you actually added them in your customer's own voice. If you use one of the phone recording services you could give them the number and they could easily record how they feel about your products/services. If your site has been featured in an online interview or radio show, imagine including this audio in your site. Just think of it as your very own live press room. Perhaps just adding some pleasant music for your visitors to listen to as they view your web pages. There are many features that these new programs provide the user. * Produce as many files as you like.  * No need for expensive programmers  * Many allow you to host them on your own server -you're in control.  * Greatly reduce the size of your audio file. Streams over most modem connections  * Easy to use interface Added components for more variety So now that you're actually thinking of recording something and adding it to your site, how do you do it? There are many different ways, some more expensive then others. Let's examine some of your choices a little more closely. 1) MP3 Sound Stream: http://mp3soundstream.com/Creates streaming audio from MP3 or Wav files. Produces high quality output for only $39.95.  2) Audio Player Pro: http://www.audioplayerpro.com/Starting at only $47.00. This produces a code that you can paste onto your website that will enable the viewers' default player. (OIO Readers can download a copy for only $19 here =======> http://kosoma.com/app )     3) Audio Generator: http://www.audiogenerator.com/Streaming audio using just your browser. Easy to use, you can phone in your message or use MP3 files. Excellent sound quality. After recording your message paste some code onto your site and a button appears with your audio. $29.95 monthly.  4) Sonic Memo: http://www.sonicmemo.com/Includes a step-by- step tutorial. You'll have to create your own MP3 files and upload them to your server. If you record WAV files, you'll have to first convert them to MP3 format. This software sells for $97.00.  5) Instant Audio: http://instantaudio.com/Just record a message by phone and your website or e-mail is instantly audio-enabled. To check their sound quality call the phone number listed on the site, leave a message, then hit the play button on the site to listen. This service will cost you 29.95 a month.  Your site has been sending non-verbal messages for years; now it's time to break free and let it send a message everyone can hear. Adding audio to your website is not only easy to do, it can help you gain the trust of your site's visitors, thus increasing your conversion rate. So stop wasting your time and money, and start getting the sales you may be missing. ---------------------------------------------------- Quentin Brown  CEO MP3 Sound Stream Streaming Audio Made Easy http://www.mp3soundstream.com

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---------------------------------------
LETTERS FROM OUR READERS

Hey Doug ... it's Colin here.  Appreciate your usual
prompt answer? :o)

Regards,

Colin.

P.S. By the way ... my last run was the best I'd EVER had with your list!  I
don't know where you get your people from but they seem perfectly matched to
my product.
-------------------------------------------------------
Another happy solo user. Place your solo order today at:

http://www.kosoma.com/mygold.html

Send your letters to:  Webmaster@kosoma.com
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HAVE A GREAT WEEK!
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     OI Online Classified
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Who do you know that could benefit from our Ezine OI Online?
Please forward this issue to your interested associates.  Thank you!
 DOUG WEST
& Your Friends
KOSOMA PUBLISHING
Box 89
Moyers, OK 74557
580 298-2778

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